What Are the Top-10 Marketing Books?

There are literally thousands of marketing books available today. A handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books?

To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. After collecting and analyzing hundreds of your survey responses, here is the "ultimate" top-10 list:

The Top-10 List of Marketing Books

  1. Crossing the Chasm
    (Geoffrey A. Moore)
  2. Positioning: The Battle for Your Mind
    (Al Ries, Jack Trout)
  3. Marketing Management
    (Philip Kotler, Kevin Keller)
  4. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
    (W. Chan Kim, Renée Mauborgne)
  5. Inside the Tornado
    (Geoffrey A. Moore)
  6. The 22 Immutable Laws of Marketing
    (Al Ries, Jack Trout)
  7. The New Rules of Marketing and PR
    (David Meerman Scott)
  8. Influence: The Psychology of Persuasion
    (Robert B. Cialdini )
  9. SPIN Selling
    (Neil Rackham)
  10. Confessions of an Advertising Man
    (David Ogilvie)  

Other suggestions by the B2B Marketing Community that didn't make the top-10 include:

Competitive Strategy (Michael Porter) | Marketing High Technology (William Davidow) | eMarketing Strategies for the Complex Sale (Ardath Albee) | Groundswell (Josh Bernoff, Charlene Li) | Made to Stick: Why Some Ideas Survive and Others Die (Chip Heath and Dan Heath) | Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Paul Farris, Neil Bendle, Phillip Pfeifer, David Reibstein) | All Marketers Are Liars (Seth Godin) | Inbound Marketing: Get Found Using Google, Social Media, and Blogs (Brian Halligan, Dharmesh Shah) | Writing White Papers: How to Capture Readers and Keep Them Engaged (Michael A. Stelzner ) | Product Strategy for High Technology Companies (Michael McGrath) | The Leaky Funnel (Hugh Macfarlane) | Word of Mouth Marketing (Andy Sernovitz) | Influencer Marketing (Brown and Hayes) | The Chasm Companion (Geoffrey A. Moore) | Diffusion of Innovations (Everett M. Rogers) | Marketing ROI (Jim Lenskold).

I am sure there are many of your favorite marketing books missing here (there are simply too many good ones out there). What are your personal favorites? Please share in the comments section below.