As you might remember, the first article in the "Reengineering the White Paper" series by The Bloom Group was about how to develop compelling content. (Great white papers are not so because the writing is great – they are great because the core ideas are.)
This second part of the series discusses how bringing a white paper to market must now radically change given the abundance of white papers and, more important, because online marketing tools (including but not limited to social media) enable marketers to get readers to come to them.
This series is definitely my favorite guide on how to create compelling white papers - check it out.
Lead Generation Checklist - Part 4: Clear and Universal Lead Definition
In part 4 of the lead generation checklist, we take a look at a critical component of lead generation efforts: a universal lead definition. This will get sales and marketing on the same page to share a common understanding and treatment of the leads in your funnel.
The definition of the lead dimensions also acts as the standard for rating leads and determining whether they are sales ready or need more nurturing by marketing. In part 4 of his lead generation checklist, Brian Carroll highlights some of the key points for defining your leads - click here to read the article. Another great resource discussing the various lead dimensions that need to be defined can be found here.
The definition of the lead dimensions also acts as the standard for rating leads and determining whether they are sales ready or need more nurturing by marketing. In part 4 of his lead generation checklist, Brian Carroll highlights some of the key points for defining your leads - click here to read the article. Another great resource discussing the various lead dimensions that need to be defined can be found here.
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