Social Media in B2B Marketing - Survey Results

The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in!


  • Social media shows the biggest increase in use among all B2B marketing tactics over the last 3 years
  • B2B marketers cite using social media primarily for raising awareness (76 percent), then for lead generation (58 percent)
  • The single largest roadblock to social media success is the inability to measure results 
  • The most effective social platform for B2B marketers is LinkedIn, followed by Twitter, and then blogs

Download the complete social media survey report here.

What is your experience with social media in B2B?