You Have No Metrics for B2B Social Media Measurement? (Survey Sneak Peek)

Here is another interesting result from the B2B social media survey. I was surprised to learn that a plurality of B2B marketers (45%) say they don't have ANY metrics in place for measuring social media effectiveness. None. Something tells me that B2B marketers will get away with this only for a short time until investment in social media comes under increased scrutiny.

Take a look the chart below to see the popularity of various social media metrics for measuring activity, followership, engagement, leads, and sales results (click chart to enlarge | n = 210).

Resources to learn more about social media metrics

• The 10 Social Media Metrics Your Company Should Monitor
• Social Media Measurement: Are You Getting Value Out Of Twitter and Its Peers?
• Social Media Measurement: It's Not Impossible

Take the social media survey now and receive the complete survey report before it is officially published. Feel free to share the survey link with your B2B marketing colleagues and friends: http://bit.ly/socsurvey