Pricing of new software products is one of those things that poses quite a challenge to even the most sophisticated product managers and marketers. Too often pricing is guesswork or based only on comparable products in the market, which inevitably leads to a price that doesn't optimize profits overall.
I just read a great post by Dharmesh Shah that I would like to share with you. "How To Price Software Without Just Rolling The Dice" compiles some critical lessons most of us have learned the hard way over the years. Check it out.
What are your thoughts and advice on software pricing?
