Everything Technology Marketing: April 2012

Anthony Ha is a writer at TechCrunch, where he covers media, advertising, and startups. Previously, he was a staff technology writer at Adweek, worked as a senior editor at the tech blog VentureBeat, and was also a reporter at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing.... ? Learn More

Bizo, a company offering technology to help advertisers reach a business audience, has raised $10 million in a Series B round of funding.

The company has now raised a total of $20 million. Crosslink Capital led the round, and the firm?s newest partner David Silverman is joining Bizo?s board of directors. Existing investors Bessemer Venture Partners and Venrock also participated.

Bizo?s ad platform includes ad targeting and audience analytics, and it uses that platform to sell both brand display and direct response ads. CEO Russell Glass says Bizo now reaches 80 percent of the business audience in the United States, whether they?re making purchase decisions in the office or at home.

At the end of last year, Bizo claims it reached an annual revenue run rate of $18 million. It also says that there are more than 400 leading brands using its technology, and that new publisher partners include Forbes, Crains B2B, PC World, and Thomson Reuters.

Bizo has been working on new technologies too, Glass says, for example by investing social marketing and video tools. However, one area that it hasn?t emphasized is mobile. Glass says the ad spending just isn?t there yet, though ?we know it?s coming.?

He adds that as the company expands, ?Bizo?s focus remains on helping marketers more effectively reach business professionals.?

The company spun off from ZoomInfo.

Bizo gives marketers instant access to the people who sign the checks at work, and have the most to spend on life: business professionals. Fueled by proprietary demographic data, the Bizo Marketing Platform precisely targets more than 100 million professionals around the world, including more than 80 percent of the U.S. business population. Bizo has won the confidence of more than 400 brands including AMEX, Mercedes Benz, Monster, Salesforce.com, Porsche, Microsoft, AT&T and UPS who use Bizo to exert...

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Glass is a serial technology entrepreneur, having founded or held senior positions at four venture-backed technology companies. He is currently the CEO of Bizo, a B2B advertising network that spun out of ZoomInfo. While at ZoomInfo, a business information search engine, Russ lead the marketing and product management teams, where he sharpened his B2B marketing skill-set and developed his love for business data. Other than business data, Russ?s passions include golf, anything in high def, and Duke basketball.

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Crosslink Capital is a leading stage-independent venture capital and growth equity firm with over $1.8 billion in assets. Crosslink, which traces its roots back to 1989, was among the first and largest investment firms in the U.S. to integrate public and private growth/technology investing in three families of funds: venture capital funds, long/short hedge funds and a unique hybrid crossover fund. This strategy allows Crosslink to partner with its portfolio companies on a long-term basis. With more...

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Particularly since settling into Culver City after my stroke and since leading the ?New Parents? arm of the Marriage & Family Community at our church, we have loved entertaining at our house.? Somewhat selfishly, it is so much easier for us not to go out, but we also love having our home filled with friends and family and especially precious little ones!

Previously, I have had mommies over for ?Pamper the Ladies with the Babies?, which has been so great, but we wanted to involve the whole families too.? A few months ago, we set up a new fellowshipping event that fills the house with loads of fun and giddy little ones!

A bounce house brunch seems a great way to start off our Saturday mornings.? As tiny as our little front yard is, compared to Southern standards at least, it perfectly accommodates the ?mini-bounce house?, which all the kids adore (we borrowed our friend Bobbi?s but you can buy them for relatively cheap online, from Wal-mart etc.)? The parents get to enjoy a yummy brunch while the kiddos bounce to their hearts? content (and hopefully bounce their way right to a good nap afterwards!)

{FYI ? above are the most fabulous, soft, delicious scones I have ever had, from Dream Dinners!}

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***Kind of a revelation, coming up on SATURDAY, MAY 12, we will have a ?Pamper the Ladies in a Bounce House?!? Just kidding, but we will actually have a family affair combining both of these events!? Our mommies will get pampered inside and in the back yard, while the Daddies watch the little ones bounce in the front yard!? Should be the best of both!

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JOIN US THEN!!!

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Did you know that in this day and age, online advertising has in fact become a real asset to many companies? The fact that social media vehicles such as Twitter and Facebook are very well-liked and YouTube are known to be extremely profitable showcases the fact that online marketing is the way to go. There are thousands and thousands of companies who vow by the benefits of social media and online advertising and how it has increased their profit margins. One of the most important aspects of this type of marketing would be search engine marketing consulting by a social media agency, which is excellent in driving up website visitors to your site.

Finally, this is really what counts. You need to think of lead generation and making links so that there is a great deal of traffic being built up for your site. With millions of users coming online, you need to be certain that you have your web site up there when it comes to the rankings. So what can you actually do in terms of online advertising? Well, most companies do end up employing a well versed social media agency. Needless to say that is an investment that is sure to assist online marketing and drive up your sales in the long term.

When deciding on a search engine marketing consulting, remember that there are many aspects that you need to think of. Most of all it would be the portfolio that is important. You have to know what exactly this consulting is capable of and whether he or she is worth the money you are putting on him. This is what will ensure that you pick up your money?s worth. Being able to network via social media is what will lead to you to getting grip on real talent.

What many people do not do is read up on the subject as well. You need to know about search engine optimization and what it can do so that you are better readied. Last, but not least, you need to see how much this search engine marketing consulting person is worth. There will also be many companies out there that will help your business and product gain a great deal of visibility. However, what you must understand is whether this is something that is useful.

If you are an online business, then you are perceptive of the fact th`t this is very important. Conventional companies will be particular, however. In this case, there should be more of a focus on outbound marketing. But if you are planning on taking your business online, then you do need to focus on inbound marketing.

fishbat is a web marketing firm that can assist you with your online reputation management. Check out fishbat.com today for more details!

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Sheds include everything from big to small spaces. This is a must have place to store few tools or even as an extended home. Sheds can be used to place bikes or also during emergency you can accommodate a family.

Sheds offer impeccable surrounding to the house and you can get this facility at best prices. Sheds for sale is available as a one storey building that can be positioned at the back of the garden to just lay down or for recreational activities.? These garden sheds are exclusive and come in the least expensive quality such as plastic and wooden sheds.

The plastic and wooden sheds come in different sizes and shapes. It can also be compressed into a small place or can be used in an expansive area based on the requirement and availability. In addition to a garden shed, you can opt for log cabins, potting sheds and garden sheds.

You can also get the best experience in constructing sheds.

The Garden Sheds Dublin ? is a great place for plants to stay secure. Ireland has a freezing climate and is known for its delightful countryside. The sheds Ireland are done with great concern and its roof comes with special insulation that meant no dripping on items stored in the sheds.

The sheds walls are well ventilated allowing fresh air movement and you can also get it customized to suit your needs. Sheds come in most durable materials and when erected they appear beautiful. The sheds should feature a rough and rustic look, besides having smooth finish and is pressure treated.

Choosing garden shed may be a tough task as nowadays there are lots of designs now available in the market.? It is crucial for one to look at the shed designs and its materials so that the purpose of it is not defeated.

Garden sheds are used commonly for storing lawn equipments.

They come in various shapes and sizes and are simple to erect. These sheds come as 3-in-1 storage sheds and are multipurpose garden storage sheds. Such sheds are garden sheds and are similar as general sheds, but have ample space to store lawn accessories and tools.

Shopping online to buy garden sheds in Ireland is ideal. However, read each description carefully as they appear similar in the photographs. Hence, it is mandatory to look at the finish and type of the timber used in construction. Generally, untreated wood is cheaper, but if you are not keen in painting preservative to sheds, opt for pressure treated wood sheds.
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ISLAMABAD?-?The Pir Mehr Ali Shah Arid Agriculture University Rawalpindi (PMAS-AAUR) on Saturday, concluded its Students Week, held from March 27-31.

The Inter-university Bilingual Declamation Contest and a Food Festival were held at the last day of the Students? Week.

More than fifteen universities participated in the declamation contest. Hashim Mufti of NUST secured the first position in the English contest, Shuja Abbas of the Punjab University stood second and Afifa Fayyaz of the Islamic International Islamic University obtained the third position. Abid Afzal of the Azad Jammu Kashmir University, Muhammad Usama of the Punjab University stood first and second respectively and Shahid Lateef of the HITEC stood third in the Urdu declamation contest. PMAS-AAUR Vice Chancellor Prof Muhammad Munir was the chief guest and distributed shields and certificates among the winners. Speaking on the occasion, the chief guest said such competitions promoted healthy competition among the students. He stated that the active participation of the students in different extra-curricular activities is essential for inculcating a sense of responsibility, discipline, obedience and punctuality in them. The Food Festival was organised by the Student Affairs Directorate at the university?s campus. 35 different stalls of Pakistani food, drinks, music, books, formal and casual dresses and jewellery were main features of the Festival. The festival was well-attended by the university?s students and their families. A large number of the university?s faculty members were also present on the occasion.

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Performances from Katy Perry and One Direction also stood out at Nickelodeon awards show.
By Jocelyn Vena

Host Will Smith was joined Saturday (March 31) by a bevy of stars for Nickelodeon's annual slime-fest, the <a href="http://www.nick.com/kids-choice-awards/">Kids' Choice Awards</a>. The movie star and MC kicked off the night with a KCA-themed rap that included the first sliming of the night, when buckets of the famed goo fell on the audience, setting the tone for the fun-filled evening. The "Men In Black III" star promised that 2012 would include a record-breaking amount of slime, adding, "No one is safe from the slime." That included Halle Berry, who was the first celeb to get slimed. The night's first presenters certainly brought the kooky factor up a bit. Nicki Minaj was decked out in a candy-colored dress complete with a bustier made out of tickets and bubbles glued to her skirt, as she stood alongside "Hunger Games" star Josh Hutcherson. The pair handed out the first blimp to Favorite Musical Group winners Big Time Rush. <embed src="http://media.mtvnservices.com/mgid:uma:video:mtv.com:754722/cp~vid%3D754722%26uri%3Dmgid%3Auma%3Avideo%3Amtv.com%3A754722" width="460" height="260" type="application/x-shockwave-flash" allowFullScreen="true" allowScriptAccess="always" base="."></embed> Real-life couple and "The Amazing Spider-Man" stars Andrew Garfield and Emma Stone presented the award for Favorite Movie Actor. But before handing the blimp to Adam Sandler, Garfield told the room, "I feel like the luckiest guy in the world, 'cause I got to play my favorite superhero." <a href="http://www.mtv.com/news/articles/1682191/kids-choice-awards-2012-justin-bieber-slimed.jhtml">Justin Bieber Gets Slimed! Click to see the photos!</a> KCA first-timer and "Glee" star Chris Colfer got slimed when he hit the stage to present Selena Gomez the award for Favorite TV Actress. Perhaps Heidi Klum should have shared this advice with him first: Never trust anyone at the KCAs. Decked out in a two-piece, midriff-baring top and sparkly skirt, Gomez also won for Favorite Female Singer. "After no longer doing my show, knowing you guys still watch it means so much," she said of her now-defunct Disney series "The Wizards of Waverly Place." <a href="/news/articles/1682188/katy-perry-kids-choice-awards-performance-2012.jhtml">Katy Perry was the first performer</a> of the night. Done up in medieval gear, she flew across the room to the stage, where she broke out into her latest hit single, "Part of Me." Behind her, dancers were decked out in costumes from the same period. She served as a court performer, singing her scathing breakup track for the king and queen. The performance ended with Katy hitting the king with a pie. Perry also won a blimp for her work in "The Smurfs," declaring, "The only reason I'm here today is because I've never gown up. I can't wait to do 'Smurfs 2.' " Kristen Stewart won for Favorite Movie Actress for "The Twilight Saga: Breaking Dawn - Part 1." Beaming in blue lace, she said, "This is, like, the coolest awards show ever. I love Nickelodeon. I liked 'Doug,' 'Rocco's Modern Life.' Awesome. I just have to say: Katy Perry's armor was the coolest thing I've ever seen." Next up, the show got a bit serious when first lady <a href="/news/articles/1681879/michelle-obama-taylor-swift-kids-choice-awards.jhtml">Michelle Obama presented Taylor Swift</a> with the Big Help Award. Swift won the special blimp in recognition of her philanthropic efforts, including work with U.S. tornado and flood survivors and various youth-related charities. "I'm so honored. I have always wanted to meet you; this is amazing. I am so honored to be receiving this award from the first lady of the United States. I am freaking out," Swift said. "I'm really proud of all of you guys. I see you helping each other out. I think it's important you know you are making a difference in this world." Taylor Lautner has kicked enough butt and taken enough names on the big screen that he won the blimp for Favorite Butt Kicker. "This is amazing," he told the room of screaming fans. "Robert, I'm sure you'll be winning this award next year for 'Iron Man 3' and 'The Avengers.' " That Robert he was referring to was presenter Robert Downey Jr., not Pattinson, obviously. After winning, he was forced to do 1,000 push-ups by Smith. His reward for completing the misson? Getting slimed. <a href="/news/articles/1682190/one-direction-kids-choice-awards-performance-2012.jhtml">One Direction continued their U.S. takeover</a> with their performance on the show. For "What Makes You Beautiful," the guys wore all black-and-white while futuristic lights danced behind them. Proving that everyone is a One Directioner at this point, Katy Perry, Taylor Swift and Selena Gomez danced around in the audience and sang every word of the song, while the fivesome kept girls screaming with their frothy, lighthearted pop track. The big twist of the night came when Cee Lo Green was revealed as Will Smith's nemesis, the man dubbed "Creepy Voice." "Creepy Voice" had spent the night taunting Will, telling him how inadequate a host he is. His reasons? "I've always wanted to be slimed," "The Voice" judge said. "My name is Cee Lo Green. Slime's green. Slime me!" He didn't get slimed, but he did get ice-cream-sundaed. Maybe next year, Cee Lo. After kicking Jaden and Willow out and accusing them of being "Creepy Voice," he brought his performer kids back out to hand out Favorite Male Singer, the night's last award. <a href="/news/articles/1682156/justin-bieber-explains-boyfriend-video.jhtml">Justin Bieber, fresh from shooting his "Boyfriend" video</a>, took the stage to accept his blimp. "Right now, I've been working really hard on my album, Believe. This album is our album. This [blimp] goes out to all the fans. I love you so much," he said. In addition to the blimp, with Will by his side, Bieber got über-slimed, with the ooey-gooey stuff spewing out from the stage all over him. And, with that, the show ended. What did you think of the Kids' Choice Awards? Let us know in the comments!

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